About

Hello, my name is Danh.

Danh Le, a creative director based in Ho Chi Minh City, Vietnam. Known for elegance in designs, thoughtfulness, and dedication, Danh possesses a unique style in crafting new brand identities with a sharp knowledge of how it should fit perfectly with the target audience. Familiar with start-up businesses, Danh should be able to quickly understand work requirements and thoughtfully establish guidelines for new brands.

Featrures

Danh Lê với triết lý “cõi tạm” và câu chuyện về concept tea house on Luxuo
Danh Le - co-founder & creative director of Dear TeaHouse sharing philosophy when running a business

Lê Huỳnh Thành Danh - "ông hoàng màu A6 VSCO" cực nổi trên Instagram on Kenh14
A story of Danh, study architecture, doing graphic design, love photography

Work Experience

2024 — Now
Creative Manager at Yes4All Holdings Inc
Ho Chi Minh City

Spearhead the rebranding initiative for the company’s 15th anniversary, crafting a new logo that honors the past while propelling the brand forward, and establishing robust corporate guidelines to ensure consistent and impactful communication.
Lead and execute the rebranding project for 4 brands under the company: Yes4All (sporting goods), Bme (furniture), dCee (Pet furniture), Idzo (gardening & outdoor), specifically the redesign of the new logos, integrating the existing brands legacy, and developing a comprehensive set of brand guidelines.
Lead and inspire a creative team with 13 members, including 1 art manager, 1 studio leader, 2 graphic design leaders, 7 graphic designers, 1 video editor, 1 3D visualizer.
Develops and implements comprehensive budget strategies to optimize resource allocation for creative initiatives.
Use AI tools such as: Midjourney, Chat GPT, Gemini,... to evaluate the company's annual KPI

2019 — 2023
Head of Creative at TAPTAP Vietnam
Ho Chi Minh City

Brand Identity and Design: Developed comprehensive brand guidelines, including mascot and logo design, to establish a strong brand identity. Created a range of merchandise items to support marketing and communication efforts.
Creative Team Leadership: Led a team of 5 creative professionals (Content Lead, Content Executive, Graphic Designer, Illustrator, and 3D Artist) to conceptualize, develop, and execute innovative campaigns and activations to acquire and retain users for the TAPTAP loyalty application.
Strategic Partnerships and Campaign Execution: Worked closely with advertising agencies and strategic partners (Masan Group, Pepsico, Nestle, etc.) to develop and execute effective branding campaigns. Provided art direction and UI/UX design consultation to enhance the application's user experience.

2018 — 2021
Co-founder & Creative Director at Dear TeaHouse
Ho Chi Minh City

Brand Visionary and Creative Leadership: Co-founded and led the creative direction for Vietnam's first concept teahouse, defining the brand identity, values, and aesthetic.
Immersive Space Design: Collaborated closely with interior designers to create a unique and inviting tea-drinking environment, incorporating elements of Vietnamese culture and modern design.
Seasonal Tea Experiences: Partnered with local artists to develop seasonal tea concepts, designing visually stunning and culturally relevant teaware and packaging to enhance the overall tea experience.

2016 — 2018
Vietnam Creative Group Lead at Grab
Ho Chi Minh CIty

Brand Localization and Adaptation: Collaborated with regional brand teams to localize brand guidelines, ensuring consistency while adapting to local cultural nuances and consumer preferences.
Creative Team Leadership and Execution: Led a team of 2 Graphic Designers to develop and implement creative solutions for a variety of marketing and communication materials, including social media graphics, print advertisements, and merchandise.
Cross-Functional Collaboration: Worked closely with marketing, product, and operations teams to develop and execute integrated branding campaigns that drove brand awareness, engagement, and loyalty.

2014 — 2016
Senior Graphic Designer at Brio CG Corporation
Bangkok

Branding and Identity Design: Developed strong brand identities for clients, including logo design, brand guidelines, and visual language development.
Marketing Materials: Created effective marketing materials, such as brochures, flyers, posters, and social media graphics, to promote client's products and services.
Print Design: Design and prepared print-ready files for various print projects, ensuring accurate color and resolution for annual report, calendar, magazine, company profile,...

2012 — 2014
Graphic Designer at Indochine Media Ventures
Ho Chi Minh City

Core Design Skills and Knowledge:

Strong understanding of design principles, typography, color theory, and layout.
Ability to adapt to different design styles and brand guidelines.
Understanding of print production processes and pre-press preparation.

Professional Skills and Work Ethic:

Ability to work independently and collaboratively within a team environment.
Excellent time management and organizational skills.
Strong attention to detail and commitment to quality.

Specialized Skills and Experience:

Experience in designing high-end layouts for luxury magazines and publications (Robb Report, Luxury Guide, Barcode)
Experience in working with photographers and illustrators to create visually stunning content.
Proficiency in creating visually appealing infographics and data visualizations.

2009 — 2011
Graphic Designer at Dem Trang Home
Ho Chi Minh City

Brand Architect: Crafted compelling brand identities, including logo design, brand guidelines, and visual language development.
Visual Communicator: Developed impactful marketing materials, such as brochures, flyers, posters, and social media graphics, to elevate brand awareness and drive engagement.
Print Production Specialist: Designed and optimized print-ready files for a diverse range of print projects, including greetings card, calendars and company profiles.